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ID and reconcile new lead against contacts database

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Hi,

Could someone advise me how to write a either a business process flow or workflow process that can identify and reconcile new or existing leads and either update exiting contacts using the email address as an identifier or create a new contact?

In a workflow am I correct to use a check condition to identify lead-contact via email: i.e:

If Lead:Email in(Parent contact for lead (Contact):Email), then:

How do I create the action at this point?

I would ideally like this to be automated if possible? Is it best to use a workflow?

Many thanks


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