plug in error, can someone tell me how to fix this?

Looks like a permission issue?

Unhandled Exception: System.ServiceModel.FaultException`1[[Microsoft.Xrm.Sdk.OrganizationServiceFault, Microsoft.Xrm.Sdk, Version=7.0.0.0, Culture=neutral, PublicKeyToken=31bf3856ad364e35]]: User with ID ae765f09-d929-e111-8a81-1cc1dee8ea2d does not have Update permissions for the new_dri attribute in the product entity. The productid of the record is 5967b447-a43c-e211-8be8-78e3b5102e43Detail: 
<OrganizationServiceFault xmlns:i="www.w3.org/.../XMLSchema-instance" xmlns="schemas.microsoft.com/.../Contracts">
 <ErrorCode>-2147158777</ErrorCode>
 <ErrorDetails xmlns:d2p1="schemas.datacontract.org/.../System.Collections.Generic" />
 <Message>User with ID ae765f09-d929-e111-8a81-1cc1dee8ea2d does not have Update permissions for the new_dri attribute in the product entity. The productid of the record is 5967b447-a43c-e211-8be8-78e3b5102e43</Message>