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Workflow? Rules? - Sending automated emails to Owners of Leads/Opportunities

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I know it's possible to send automated emails in CRM, but is it possible to owners of Leads or Opportunities?

How is it best done? Through workflows? What I would like be done, is to have an automated email be sent to owners after 48 hours of the lead or opportunity is created. A reminder to act upon Leads/Opportunities. 

I'm not familiar with workflows.


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